Founded and led three creative practices at mid-sized and boutique agencies, growing them from one to up to a dozen team members.
Drove double-digit sales increases for Liberty Mutual in down a market through content marketing while competitor growth languished in the negatives.
Opened thousands of retailer points of sale across North America for an upstart pet food brand with category-breaking branding that secured major distribution relationships.
Revitalized underperforming experiences, which kicked up conversion, retention, and renewal metrics by double-digit percentage points for McAfee, Facet, and Microsoft.
Boosted content marketing engagement by 60% through SEO-led and AEO-led optimizations for McAfee.
Redefined product messaging and portfolios for meaningful storytelling that increased solution-based sales for GCI Telecom, NEP Global Media, and F5.
Created ready-to-use brand and editorial standards that inspired internal teams and external partners for Ziply Fiber, Epic Games, GCI Telecom, and Phillips.
